Stoked for BESPOKED

Each year, the event attracts visitors from all over the world. BESPOKED provides a unique platform for the public, industry professionals, and media to connect with independent manufacturers showcasing some of the world’s finest handmade bicycles. The event’s mission is to support small workshops and foster a thriving community of frame builders.

From the very beginning of MONoPOLE, our connection to steel has been central. Its robustness, remarkable ductility, reparability, and longevity embody the qualities that define our production and are deeply embedded in our business model.

After successfully launching our complete bike in both electric and bio versions—and receiving a wave of positive feedback on our iconic frame design—we soon began wondering if we should venture into frameset production.

Growing demand from the community, especially from overseas, along with a careful evaluation, led us to a clear decision: we would take this step. Once we committed to bringing our frameset to market, it became obvious that there was no better place for the launch than BESPOKED in Dresden.

After a long journey from Zurich through southern and eastern Germany, Dani and Yuri arrived in Dresden on Thursday afternoon and immediately got to work setting up the booth.

Friday morning started with lively conversations with media representatives and retailers, setting the tone for two busy days at the trade show, which attracted visitors from around the globe.

A standout feature of our booth was the top cap engraving activity, which became a crowd favorite—at times even drawing small queues.

The days in Dresden were intense, inspiring, and deeply enriching. The direct exchange with the community and the invaluable feedback from retailers confirmed that we are on the right path.

One thing is certain: BESPOKED won our hearts, and we will return—with new ideas, passion, and perhaps the next surprise.